There once was a time when the phrase “drugstore eye shadows” would have made the more makeup-inclined among us recoil in fear. And for good reason too. By and large, the more affordable end of the eye shadow spectrum traditionally served up wishy-washy colours in gritty textures that crumbled at the first sign of an eye shadow brush. But like most corners of our makeup bag, change is afoot, and a wave of beauty democratisation means it’s never been easier to get good quality drugstore eye shadow at a really reasonable price.
Nowadays, the high-street beauty aisles are a much safer place for frugal eye shadow shoppers, as brands such as Sleek, mark. and 3ina utilise the same sort of technology you expect of luxe players, and funnel it into tiny pans of poppy colour for less than half the price. So what are these magical eye shadow brands?Well, we’ll tell you. Click through to discover the seven drugstore beauty brands that offer eyeshadows we really rate.