YSL’s New Beauty Pop-Up Is Makeup Hoarder Heaven

Beauty


There’s a new makeup destination in town. YSL Beauty is coming to New York City’s SoHo neighborhood, with a pop-up shop. This is the first time the French house has opened a temporary store and the space does not disappoint. Chock full of lipsticks, foundations, and fragrances, it’s truly makeup hoarder heaven.

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The best part? Everything is customizable. Come to the store and customize your lipstick with special-edition Rouge Pur Couture caps and engraving. Yes, you can literally put your name, initials, Instagram handle—anything—on a YSL lipstick.

Courtesy of YSL Beauty

Courtesy of YSL Beauty

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Beyond the products, the space will host Master Classes with celebrity makeup artists Nina Park, Gina Brooke, and Christopher Ardoff, pros who count Zoe Kravitz, Kate Hudson, and Madonna as clients. The YSL Beauty pop-up is also holding meet and greets with YouTube makeup influencers like Manny Gutierrez and Lauren Lee. You can see the full schedule of events here.

The store is open now until December 31st. If you’re in the city, go and check it out. If you’re not, it might be time to book that trip.



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