This World Food Day, you can help Michael Kors end global hunger simply by taking a selfie in the designer’s new Watch Hunger Stop t-shirt designed by Insta-famous artist Clym Everden (@clymdraws.) For every post tagged with #WatchHungerStop, Kors will donate 50 meals to the United Nations World Food Programme (WFP). Now in its 5th year, the designer’s Watch Hunger Stop initiative in partnership with WFP raises funds and awareness to help achieve food security and improved nutrition for the one in nine people worldwide still do not have enough to eat.
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This year’s t-shirt will be given away—no purchase necessary—at select Michael Kors stores around the world, and if you’re in NYC stop by the Soho store today from 12-2pm to see the artist himself drawing live on the windows. “I’ve always loved creating ‘brushed’ text with black ink, so for the campaign design I decided to work with the ‘Watch Hunger Stop’ text and somehow introduce a figurative element of artwork within these series of words,” explains Everden. “The idea occurred to me to make the ‘O’ in ‘STOP’ a loose ink interpretation of the Earth, and elevate its presence by using a blue aqua colored ink. The Earth is an important artistic icon for the campaign as it represents a global effort.”