In 2010, Christy Turlington Burns founded Every Mother Counts, a charity that supports safe childbirth and maternal support for all. To date, Every Mother Counts has raised over $2.5 million dollars and directly benefited 600,000 lives. And just a few weeks back, she told ELLE.com that the woman in the world that inspires her most was Jennie Joseph, a midwife in central Florida who she met through Every Mother Counts.
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Her latest effort? A t-shirt collaboration with J.Crew, which launches today.
Feel good about the message first, but then feel good knowing 50 percent of the retail price will be donated directly to Every Mother Counts.