Madonna is bringing her skincare line, MDNA Skin, to the United States next month.
In a new interview, Madonna reveals the move is due to Stateside demand: “I’m tired of hearing people complain here that they can’t get it in America.”
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The singer also plans to create products that are “connected more to color,” and expand her line to men’s grooming. With these new inclusions, Madonna insists that MDNA is a line for every day and every person.
“It’s a line I can use every day,” she says. “Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights.…I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it.”
A Madonna favorite from the collection? The Eye Mask, which helps tighten and wake up the eye area. “I throw them in the freezer so they are icy cold. I sleep on my face so when I wake up my eyes are always puffy so I really need them,” she explains. “I put them on for a couple of minutes before I get out of bed. As they thaw out on your face, the ice aspect reduces inflammation and the serum has the hyaluronic acid in it. These are simple things. You can get on with your day and use them all.”
If you find MDNA outside your budget, fear not. A lower priced skincare line is in the works, and set for Fall 2018.