If you didn’t manage to get your hands on one of Pat McGrath’s glittery lip kits or coveted gold eye pigments, fret not. The legendary makeup artist will release a permanent makeup collection, launching first on patmcgrath.com on September 16 and then hitting Sephora store shelves starting on October 6. The new collection follows seven previous product drops, (never forget the time her highlighter Skin Fetish 003 crashed her website in one minute).
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“A lot of these colors are my all-time colors for the last 25 years,” McGrath told WWD. “I can say, ‘This was the palette when you saw me do a tan and a bronze for Versace.’ I re-created shadows that I had to make to get that beautiful, rich seductive brown or that incredible metallic gold pigment that doesn’t exist unless it’s made out of eight different formulas.”
When she wasn’t backstage at fashion week creating looks for Valentino and Maison Margiela, McGrath has spent the past two years dreaming up the “24/7” collection. The launch will come in two waves: first on September 16 with 40 shades of lipstick and then on September 28 with 11 shades of lip liner, 5 shades of eyeliner, a mascara, and an eyeshadow palette in three color-ways. Sometime this month, “secret” pre-sales will also be available so select e-mail subscribers can shop the products before the launch
MatteTrance and 31 LuxeTrance Lipsticks will retail for $38 each, five shades of PermaGel Ultra Glide Eye Pencils and 12 shades of PermaGel Ultra Lip Pencils for $25 each, Dark Star Mascara for $28 and Mothership Eye Palettes for $125.